Establishing a Baseline / Assessment
Background & Challenge
A Qatari-based holding company with 34 subsidiaries spanning three countries across the GCC, this company started as a high-end custom-made furniture manufacturer. Currently, the conglomerate has operations in numerous sectors, including retail, contracting, technology, and energy services. Corporate transformation projects need to be based on a solid assessment to clarify the issues at hand.
The first phase of the project was an assessment of the twelve business units within the contracting sector for the company. This covered the people, structure, product and financial aspects of the organization to determine the key strengths and weaknesses of each of the different business units. Internal surveys to employees and external surveys to key customers were also conducted in addition to interviews with the top management of each of the different business units. A market study for the five key markets was completed, estimating the regional market size and profiling some of the relevant competitors for the different business units.
Outcomes & Impact
The key strengths and weaknesses within each of the twelve business units were identified, laying the foundation for the strategy to be developed by Quick-Wins’ detailed organization assessments that cover eight aspects.